According to the company, the global number of Spotify Premium subscribers reached a record 172 million in late 2021. Data shows that Spotify outpaces competitors such as Apple Music and Pandora in the running for the leading music streaming service in the United States. While the platform remains the undisputed champion of the European streaming landscape, Spotify’s popularity and influence also extend far beyond the continent. Spotify is a Swedish audio streaming and media services provider founded in 2006. This constitutes a year-on-year increase of ten percent. In 2021, they increased further to reach 1.14 billion euros. In 2020, Spotify’s sales and marketing costs surpassed the one-billion-euro threshold for the first time in company history.
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